This study aims to determine the effect of the sharia marketing mix on people's interest in choosing the Arrum Hajj product at the sharia pawnshop in Banda Aceh. This study uses quantitative data consisting of primary data, secondary data, primary data by distributing questionnaires to 100 respondents who were selected using purposive sampling. In proving and analyzing the data, validity, reliability, classical assumption test, multiple linear regression test and f test (simultaneous) and t-test (partial) are used. The results showed that simultaneously and partially the variables of product, price, location, promotion and people had a significant effect on the interest of the people of Banda Aceh in choosing arrum hajj products. Results Based on the research, Banda Aceh sharia pawnshops increase the promotion of arrum hajj products so that people are more familiar with arrum hajj products in Banda Aceh sharia pawnshops. As for people who have the desire to perform the pilgrimage to become more familiar with the arrum hajj products that exist in sharia pawnshops.
Keywords: Interest, Product, Price, Location, Promotion, People.