EFEK MEDIASI KEPUASAN DAN REPUTASI BANK PADA PENGARUH KUALITAS PELAYANAN TERH…
ABSTRACT
This study to determine the effect of service quality on customer loyalty and to find out how a mediation variables such as bank’s reputation and custumer satisfaction effect on service quality and customer loyalty. The samples on this research were 160 respondent and all of which were customer of Bank of Syariah Mandiri Banda Aceh. Structural Equation Model (SEM) using Amos application was used as the metode of this research. The result of this research indicate that service qu…
