AZMI ATI. EFEK MEDIASI KEPUASAN DAN REPUTASI BANK PADA PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH (STUDI KASUS BANK SYARIAH MANDIRI CABANG BANDA ACEH). Banda Aceh : Universitas Syiah Kuala, 2019

Abstrak

Abstract this study to determine the effect of service quality on customer loyalty and to find out how a mediation variables such as bankís reputation and custumer satisfaction effect on service quality and customer loyalty. the samples on this research were 160 respondent and all of which were customer of bank of syariah mandiri banda aceh. structural equation model (sem) using amos application was used as the metode of this research. the result of this research indicate that service quality significantly effected both of bankís reputation and customer satisfaction, but did not effect on customer loyalty. the other side, both of mediation variables such as customer satisfaction effected on customer loyalty. the conclusion was the service quality will affect significantly the customer loyalty if only with customer satisfaction variables. it is expected the leadership of bank syariah mandiri banda aceh continues to improve customer satisfiction customers become confident of

Baca Juga : PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS NASABAH JASA PERBANKAN DI BANDA ACEH (Ramzan Royadi, 2015) ,

Baca Juga : PENGARUH KUALITAS PELAYANAN DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH PT. PEGADAIAN SYARIAH CABANG BANDA ACEH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI (Desy Asrina, 2019) ,

g to use the products that are taught by the bank syariah mandiri banda aceh. keywords: service quality, bankís reputation, customer satisfaction and customer

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PENGARUH KUALITAS PELAYANAN, BAURAN PEMASARAN, DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH DI PT. BANK ACEH SYARIAH (Faiz Abrar, 2019) ,

FAKTOR-FAKTOR YANG MEMPENGARUHI REPUTASI BANK SYARIAH MANDIRI KANTOR CABANG ACEH DI KALANGAN PENGUSAHA USAHA MIKRO KECIL MENENGAH (MAULIDIA, 2019) ,

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