Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk mengukur pengaruh store image terhadap store loyalty dan perceived quality sebagai mediasi di warung kopi solong ulee kareng kota banda aceh. sampel yang digunakan dalam penelitian ini adalah para pelanggan warung kopi solong ulee kareng kota banda aceh yang berjumlah 120 responden. peralatan pengumpulan data yang digunakan pada penelitian ini adalah kuesioner. teknik pengambilan sampel yang digunakan adalah purposive sampling. hierarchical linear modelling (hlm) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat. berdasarkan hasil analisis hlm, mengindikasikan bahwa store image berpengaruh positif terhadap store loyalty, store image berpengaruh positif terhadap perceived quality, perceived quality berpengaruh positif terhadap store loyalty, dan perceived quality memediasi store image terhadap store loyalty. kata kunci: store image, perceived quality, store loyalty, hierarchical linear modelling abstract this study aims to measure the effect of store image on store loyalty and perceived quality as a mediation at solong ulee kareng coffee shop banda aceh city. the sample used in this study is solong ulee kareng coffee shop customer in banda aceh is totaling 120 respondents. data collection equipment used in this study was a questionnaire. the sampling technique used is purposive sampling. hierarchical linear modelling (hlm) was used as a method of analysis to determine the effect of all the variables involved. based on the results of the hlm analysis indicated that store image positively influence store loyalty, store image positively influence perceived quality, perceived quality positively influence store loyalty and perceived quality mediate the relationship between store image and store loyalty. keywords: store image, perceived quality, store loyalty, hierarchical linear modelling