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KAJIAN PRODUKSI DAN PENJUALAN DENDENG PADA BEBERAPA PERUSAHAAN DI KOTA BANDA ACEH

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Pengarang Andri - Personal Name

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ABSTRACT A study on the production and selling of dendeng (beef jerky) at various corporations in Banda Aceh has been conducted at several dendeng producers in Banda Aceh from September 28, 2015 to October 28, 2015. The purposes of this study were to observe the business management of dendeng ventures, to know the amount of products sold monthly, and to observe how selling price were determined at several dendeng producers in Banda Aceh. The objects of this research were 3 dendeng outlets in Banda Aceh, which were: Bungong Jaroe (Seutui), Gunung Seulawah (Batoh), and Blang Rakal (Kampung Baru). Furthermore, survey method was used in this research and the data were analyzed descriptively. Meanwhile, the parameters observed were the business management, selling rate, and price. The results of the study elucidated that approximately 1000 kilograms dendeng were sold each month. The research findings also indicated that the price of dendeng varied based on their quality; super, medium, and low quality. Keywords: Dendeng (beef jerky), dendeng productions, business management

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